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As a top-rated digital marketing agency for cleaning companies, we are all about getting you the results you need to grow. We specialize in serving companies in the cleaning industry and running online ads on Google, Yahoo, Bing, and Facebook. Our advertising strategy covers search ads, display ads, and remarketing.
There’s no point in running ads if they don’t produce top-quality leads.
We tailor our tactics to match the services you offer. For instance, if you want to grow your house cleaning services, we’ll focus on Facebook Ads and Google Search Ads. If you’re looking for commercial cleaning customers, we’ll use Google Search Ads along with Facebook and Google Remarketing.
What strategy will work best for your ads? That depends on the services your company offers.
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Do a quick search on Google for “good Google ad conversion rates” and you’ll find a whole bunch of different opinions, but 5% is the most common answer, while 10% is considered a great rate. But that’s not good enough for us. We get 20%-25% conversion rates, and have seen some clients get even higher conversion rates. What’s our secret? It’s simple. We just do it right. Of course, that’s not easy - and it takes a lot of work on our end, but we think it’s worth it. Some important factors:
We create specific ads to target specific keywords, and only pair these keywords with very similar variations.
Many agencies skip this entirely, & the result is that your ad would show up for irrelevant searches. That’s why we create huge lists of keywords we omit.
Our experience tells us what kinds of ads your ideal customers are most likely to click.
Some agencies go crazy auto-optimizing for keywords, & that works against you. We don’t do that, & there’s always a human’s input handling the optimization weekly
Extensions give you more visibility, when done right. That’s why we manage your site links and direct calls.
Know those ads under the local map results? We know how to get you there.
We make sure your ads show in the right geographic area, and at the right times for maximum conversion.
Here’s where we really shine. Each ad we run for you gets a landing page created just for that ad.
Checking on the traffic coming to your site, we want to know which searches result in site visitors.
Which advertising platforms will work best for you?
Let’s have a chat so you can find out.
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Again, it depends on your specific services. But the two most crucial pieces of the strategy we follow are the platform for the ads and the types of ads we run. The most common ad types we run include:
These are pay-per-click ads that show up on the top of Google search results pages. They’re the only way to absolutely guarantee a page-one ranking on Google.
In some cases, Google features one ad under the map for local searches. It’s a prime placement that’s not easy to get - but it results in extremely high click-thru rates. We can help you get there.
If you’ve ever noticed after visiting a website that you start getting ads for that business, that’s remarketing at work. This kind of ad works really well for longer sales processes including those for cleaning companies.
We’ll set your Facebook ads up to reach prospective customers in specific areas, those who own homes or business, those who have shown an interest in cleaning services, and several other demographic and interest targets. This kind of ad strategy works great for all kinds of service businesses, but especially well for cleaning businesses.
This works a lot like Google Remarketing. We’ll show your ads to Facebook users who’ve visited your website before. They work wonders for cleaning businesses.
Jon Margalit
Happy Home Helpers
Thanks to a combination of all the different strategies and traffic channels that we tapped into, our monthly revenue passed $82,000 by month 7.
"They are the only entity with everything under one roof.. strategy...creative.. and technical skill.
"They take the time to really understand, Who are you trying to reach? Who do you want to serve? Where are these people? What do they want?
“They helped me with my website and to professionalize my scheduling and booking… and I’m up 20% already this year”
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